Friday, January 27, 2012

I Don't Think It Works

Sssshhh...I'm going to tell you a little secret:


Just recently I've noticed that there are posts swamping Facebook, Google Plus, Link'dIn, Twitter that shout, "New book out now!", "My book's down to $2", "Free Kindle Books!", "Great Review of...on...".  


Now call me callous if you like but (takes deep breath) I'm afraid I've stopped reading them.


Does this mean that those networking sites just don't work for book-promo marketing? Or am I alone in this? I'd love to hear what you think. 

12 comments:

  1. My thing about blogging, Twitter etc has always been to provide good content. Something that makes people think, "hey, this person writes well, has an attitude that makes me laugh/cry/think, maybe I'll buy her book". They are a writing showcase, which is a marketing tool, but a subtle one. People who overtly hard sell using the tools are making a mistake - it is off-putting and sometimes downright offensive and they will only drive buyers away. I have never bought a 99c book I've seen advertised on Twitter and I never will, but if that author wrote a series of hilarious tweets or a decent blog, I might consider it.

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  2. Charlotte hit it on the head. I wrote about this on Monday. If a blog/FB/Twitter does nothing more than sell, I'm going to lose interest.

    You can sell without being obnoxious. Good content, good voice, good interaction.

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  3. Charlotte, exactly! People are losing sight of those networking sites (and I know I'm guilty of doing what they're doing). It's time to get back to the writing skill. Show what we're capable of.
    Maria - Thank you! Yes, that's where we should be going.

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  4. If all someone does is talk about his book, it grows old. I try not to do that and feel bad when I do mention it.

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  5. I agree. But, damn, if I ever finish my book you can bet I'll be the worst offender! Gawd, I hope not. You have my permission to tell me to shaddup if that happens. Lucky for the world, the book may never get finished so y'all won't have to worry about it!

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  6. I'm with you. If all someone does is promote, promote, promote, I start to tune it out the same way I do when I a television commercial comes on. I get up to use the restroom. :)

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  7. It's true Alex, but, like Cathy, it's understandable. There's nothing like having a book out and you want the whole world to know. But L.G. that's the problem, it just gets too much when everyone's doing it. Thanks for commenting!

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  8. How timely. I have actually been considering closing down my FB and Twitter accounts, and just spending my time WRITING which is, after all, what I should be doing.

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  9. I am with you on this too - I probably take notice of about 10% of this kind of thing and follow up on even less than that... And like everyone has already mentioned, the people I do follow up on are those who I have some kind of meaningful interaction with or that have something interesting to say for themselves other than Sell Sell Sell... I am considering unfollowing a few who I now feel are bombarding my accounts with the selling only (though I'll feel bad doing it!)
    Lx

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  10. Gosh Steve, that's a big step. I think, eventually, Laura, your eye just drifts over those kind of posts after a while. Thanks for commenting!

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  11. I hate saying this but *gulp* I've started avoiding them also.

    The 'read my book' stuff on Twitter is clogging up the works. Like telemarketing, a little of it goes a long way.

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  12. I agree 100% with you Huntress.

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Don't be anonymous - it's not worthwhile. Anonymous comments go straight into the spam box. Sorry.